“Pura Vida” was created to carry forward the Costa Rican legacy of happiness, fulfillment, and an unassuming way of life—one that many travelers hope to bring back to the States. While beautiful beaches can be found all over the world, the true spirit of Pura Vida can only be felt by connecting with the people who live it every day. Their joy, gratitude, and simplicity—often in the midst of having very little—are what give the phrase its deeper meaning.

Translated as Pure Life, Pura Vida is a reminder to live with intention, embrace simplicity, and appreciate each beautiful day.

Luckily for you, a taste of the tropics just got a whole lot closer. Our journey began with a simple vision: create new local jobs, give back to our community through donations and fundraisers, and build a family‑friendly space where everyone feels welcome.

The way Pura Vida quickly earned a place in the hearts of our neighbors proved something important—local businesses can thrive when they’re built with heart, soul, and of course, irresistible treats.

We make our shaved ice syrups right here in the store, without high‑fructose corn syrup. It’s our way of offering a guilt‑free treat the whole family can enjoy.