"Pura Vida” was born while a few American’s sat on a serene Costa Rican beach reflecting how happiness, fulfillment, and an unassuming lifestyle could be carried back to the states. While you can enjoy a picturesque beach just about anywhere around the globe, the real Pura Vida can only be experienced by personally interacting with the people who created it, and living amongst such happy people, who often have so little. Pura Vida, translated as Pure Life, means something much more profound, as we are reminded to Live Pure and enjoy each beautiful day. Luckily for you, a tropical life just got a whole lot closer!
Three best friends from Beyer High School graduated college during a tough time for job opportunities, but envisioned a chance to create a few new local jobs in their hometown. Pura Vida was intended as a short summer business venture but quickly found a place as the new local hangout. How quickly Pura Vida gained a spot in our community was testament to the reality that local businesses can thrive with enough heart and soul… and, of course, delicious treats! We make our shaved ice syrups in the store without high-fructose corn syrup. It’s a way to treat the whole family- guilt-free!