"Pura Vida” was born to carry on the Costa Rican legacy of how happiness, fulfillment, and an unassuming lifestyle could be carried back to the states. While you can enjoy a picturesque beach just about anywhere around the globe, the real Pura Vida can only be experienced by personally interacting with the people who created it, and living amongst such happy people, who often have so little. Pura Vida, translated as Pure Life, means something much more profound, as we are reminded to Live Pure and enjoy each beautiful day.

Luckily for you, a tropical life just got a whole lot closer! Envisions of creating new local jobs, giving back to our community through donations and fundraisers in a family-friendly environment for all ages was where our journey began. How quickly Pura Vida earned a spot in our community was testament to the reality that local businesses can thrive with enough heart and soul… and, of course, delicious treats! We make our shaved ice syrups in the store without high-fructose corn syrup. It’s a way to treat the whole family- guilt-free!